Content Analysis and Thematic Analysis
Hello Practical Research 1 Babies! For today, we are going to learn another competency. We are now in the inferring and explaining patterns and themes part of our whole semester journey. I'm proud that we are able to make it still despite the pandemic. So here are our objectives for the day: - Differentiate content analysis and thematic analysis. Identifying meaning Patterns and Themes The identification of the recurring themes and patterns in our data is the core of analyzing data. The are two primary ways of doing the analysis, namely, 1. Content Analysis 2. Thematic Analysis Content Analysis This technique could be used when qualitative data had been collected through interviews, focus groups, observations and documentary analyses. This procedure is used to categorize oral or spoken words, or a person's conduct or behaviour, sorting, grouping, codification and tabulation. Content Analysis may be done on two l...